Google Analytics API Announced 
Google announced its new Google Analytics API today. As a developer, this means more work. As a business owner or executive, this means more information. Many of you are already familiar with Google Analytics, as it the best tracking system for free. When you first started using analytics, you probably learned more about your visitors wanted to know. But over time, the information wasn’t enough. You started thinking outside of the box, and began wondering how the tracking information that you saw related to your business data.
With Google’s new Analytics API, you are able to pull data out and match it with data from your proprietary or existing database. The new API is a read only interface into the life of your website. All of the information that is available through Google’s Analytic reporting engine, is also available through the API.
Beyond Simple Reporting
Beyond making the data available for merging with your internal reports, you can now expose your web traffic reports to other medias or platforms. For example, if you want to access Google Analytics from your phone, you can with this Android application from Actual Metrics. Accessing Analytics from your desktop is also an option like Desktop-Reporting as developed.
See What Others are Doing
Others are well on their way to enhancing their business, like MailChimp who integrated Google Analytics into their email marketing platform and ShufflePoint® who provides a service for adding Google Analytics data into PowerPoint® presentations. Also check out youcalc who has created apps that allow you to mashup Google Analytics, AdWords, Salesforce.com and other enterprise data.
There are plenty more customer examples for you to check out on Google’s developer site. These apps demonstrate only some of the creative possibilities and I’m sure you'll discover other interesting ways to use the Analytics API.
Start Developing with Google Analytics
If you are ready to get started, you will want to jump into the code at Google’s developer site Google Code. There are developer guides, example code, FAQ’s, and more. The complete API is available and ready to use. With Google Analytics API being so new, you will want to join the Google Analytics APIs Group so that you can reach out the developer community for some assistance.
Please let me know if you are looking into doing any Analytic API projects. I would be interested to hear about them and would be willing to publish them here, if you’d like.
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