Google Profiling – Getting your name seen on Google and controlling it

Google Yourself
We all have googled ourselves. Some more often than others, and most not because we have big ego’s, but we are curious to see what it is that the world sees about us. Google has offered little to no support in controlling what it is that googlers see about us, until now. By simply searching “me” in Google , you will be given the opportunity to create or edit your profile.

Originally posted on Successful Thinkers Meetup by Josh Shackelford

Who are you?
Social networking is all the buzz. And I’m sure that if you are reading this you have profiles on mySpace, Facebook, twitter, and linked In. And now… you need to maintain your Google profile. Often these social networks allow us a little more control of expressing who we are.

Set Up a Google Profile
Setting up a Google profile is very easy and pretty quick. So if you haven’t done it yet, I’d recommend doing that as soon as you finish this short article. Google has modified their search results to include profiles at the bottom of the page. These profiles show up like regular search results, and while it is at the bottom of the page, and you have little control over what is delivered on the top half, you can control what is delivered at the bottom and what Google says about you.

So maybe this isn’t as reassuring as we’d all like it to be, but it is a start. With the improved profile options, it makes it even easier to link to your Google profile, and to control what is shared through this profile.

Get Found on Google
I left my Google profile settings as default, but you will notice that it says “If you want your profile to appear in Google search results, make sure you've selected to display your full name on the Edit profile page. Adding more information will help you improve your profile's rank.” If you take this a step further and verify your name (either by credit card or phone number), you can get a verified icon near your name, showing that you truly are who you say. This isn’t completely reliable yet, and I have not done it. These Google profile searches will appear at the bottom of the first page regardless of whether your name has been verified or not.

Google software engineer Brian Stoler explains, "These results offer abbreviated information from user-created Google profiles and a link to the full profiles. We've also added links so it's easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn."

Originally posted on Successful Thinkers Meetup by Josh Shackelford

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10 Step Advanced Guide to Blogging Your Personal Brand

Originally Posted on Successful Thinkers Meetup By Josh Shackelford
IT Expediter – Expediting your blog

This is the third post in a series about blogging your personal brand. I’ve written a post for beginners and one for intermediate users. Please review those posts before indulging in this one.

Integrate your social networks
As an advanced user, you better be on social networks. Since everything in social media is considered a list, you’ll want to leverage your blogs success to increase the readership of your other properties. This may include your accounts on Facebook, Twitter, MySpace, SlideShare, Upcoming, Delicious, Stumbleupon, Digg, Flickr or FriendFeed. There are thousands more, and you should promote only the top 5-10 that you use the most often. If you include too many, people will completely tune them out and if you include too few, it will seem like you aren’t a power user.

Use either text or graphics to promote these profiles. For icons, check out this icon archive.

Search engine blog optimization
Search engine optimization for your blog is critical for a number of reasons. First, everyone uses search engines to learn about new things. Second, search engine ranking showcases authority. Finally, having individual posts ranking high can help build the brand of your blog. Your goal is to rank number one for your name, as well as your topic. Think about the keywords that reflect your topic and use them throughout your headline, subheadings and body. Use links within your posts to link to other posts you’ve written and try as hard as you can to write good enough content that people will link to it.

Try a few different types of posts
There are many different types of posts you can have on your blog. Experimenting with a variety of posts keeps people guessing and interested in your blog. You could scrape the blogosphere or a traditional news site for an interesting fact or article, then quote it and respond to it in a post. You could also email a few bloggers, asking them all the same question, such as “what is your prediction for 2009, and formulate a blog post around their answers. You could become the aggregator of news for a specific topic and links your five favorite blog posts of the week. A series of posts around a theme, such as this post, tends to work well too.

Allow someone to guest blog
As an advanced blogger, you are given the right and hopefully the authority, to reach out to other bloggers and give them the opportunity to guest post. As your blog becomes more popular, people may just come to you and ask to guest post, but when you are in infancy, you will have to be pro-active. The benefits of a guest post on your blog are that you save time from writing a post, it’s a great way to network with other bloggers and it’s a new voice on your blog.

By the way… I’m looking for a few guest posters right now. It would be a great opportunity for you to showcase your success, and even to promote your business, as I will link to your site and company when posting your blog and profile. Please email me or post a comment, and I’ll get in touch with you.

Interview your favorite blogger
Interviews are fun to watch and are the single best networking tactic I’ve seen. When interviewing people, you need to be able to promise a value in their time. People do not want to give up time, especially successful people, unless you can give them something in return. Check out some of the successful think interviews. You’ll want to interview people who are more successful than you are or that can provide some knowledge in an area where you aren’t an expert. You can do the interviews by either phone, through email or in-person (video). It’s really up to you and depends on your schedules.

Get ranked
A great way to gain visibility for your blog is to get ranked. There are a number of different sites that rank blogs out there, such as the AdAge Power 150, the Junta 42, the Viral Garden’s Top 25 Marketing & Social Media Blogs, the 2009 Bloggers Choice Awards, and the Big List of SEO Blogs. There are tons more, but these are the ones I’m most familiar with in the blogosphere. The purpose of submitting your blog to these lists is that you get added visibility and there’s an opportunity cost if your site isn’t on them.

Form content partnerships
If you don’t have partnerships with other websites, you are really missing out because your content will be isolated in one specific area. Every time I post, it ends up on multiple sites. I’m not yet on with any really big dogs, but this takes time. Forming these relationships will take a long time, but will give my blog more credibility and my posts more movement. Just like submitting byline articles to magazines, you want to start small and work your way up. Research your topic area to find websites that might want to syndicate your blog and reach out to them accordingly.

Originally Posted on Successful Thinkers Meetup By Josh Shackelford

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Maximizing Your Blog – Take 2

Originally Posted on Successful Thinkers Meetup by Joshua Shackelford

This is my official apology for my last post. It was just a quick list of some of the things that I did. It was more of an online location for me to post some personal notes. I wanted to take some time to rewrite that post so that it would be a little more beneficial. Here goes take 2.

I’ve also had a lot of questions about what blogs are. You may want to start by understanding the blog platform or a definition of a blog.

Here are the steps to go through to get the most distance out of your blog.

1. Find a home
You need to first find a home for your new blog. I’m biased, so I’d suggest here on Successful Thinkers. You can write me with questions on how to start one, if you like. Other options include;

• Successful Thinkers Meetup
• Blogspot (by google)
• Friendster
• Word Press
• Windows Live Spaces
• TypePad (Not Free)
• Live Journal
• and More…

2. Create a blog name
Use your real name (or keywords for your name). Each time that you post, this name will show up, and it will be in the URL of our site. URL’s give you a lot of weight and authority with search engines, so you would want to use your company name, keywords, or your personal name (alias) for your blog.

3. Add a professional picture to your profile
Your blog represents you and your company. It is important to have a professional picture associated with your blog to give you more authority. In addition, blogs are personal, so people want to be able to connect with the writer. A professional picture allows you to do this.

4. Write 5 blog posts
If you only have one or two posts, people won’t take you seriously. You need to write at least 5 articles or posts before continuing on. If you start driving people to your blog, but don’t have any content, people will leave and never return.

Time to get recognized
5.Add your blog to a feedburner
Feedburner is backed by Google, so it will give you additional visibility. In addition, it is a powerful service that will allow you to syndicate your blog with authority. For now you will just need to trust me on this. Later I’ll explain more about the power of feedburner.

• Create a feedburner account or use your google account
• Create a new feed
• Name your feed based on your company name or keywords (this will later be in the URL)
• Add your RSS feed to feedburner

6. Add your blog to various blog catalogs and RSS readers

• Technorati
• myBlogLog
• Google Reader
• Friend Feed
• Blogged
• Blog Catalog

7. Create a facebook account
Add your blog to facebook
a. Click Profile
b. Click on settings (onthe far right next to "All Posts"
c. Click on "Automatically import activity"
d. Click on "Blog/RSS"
e. Paste in your URL to your RSS feed to your blog

8. Create multiple blogs
Having multiple blogs will give you more visibility on the internet. I recommend creating a blog here on Successful Thinkers Meetup, and then cross-posting to other blogs. The STM engine supports automatic cross-posting, making things easy for you. Another easy method to keep multiple blogs up to date is using Windows Live Writer. When posting to multiple locations it is wise to add a line at the top and bottom that states where the blog was originally posted, so that your users know where to go for ultimate authority. The other blogs that I’m on are Google’s Blogger, and Friendster.

9. Syndicate your blog on your other blogs
RSS feeds allow you to syndicate your content on to other sites. If your other blogs support adding RSS readers as widgets, then you should add your primary blog as a feed on your other sites. This is a very simple process, as most of the time it us just a matter of copying and pasting the RSS link, and since you have already added your blog to feedburner, this is the feed to add to all of your sites.

10. Signup for "add this"
Add This allows you to quickly add a shortcut icon or bar to your blog so that people can share the information that they found on your site with their own social network that they have on other sites. This utility is free. You should add it to your content in your side bar for easier syndication.

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Originally Posted on Successful Thinkers Meetup by Joshua Shackelford